• 6 diagnostic signs of a "home run" client which can be worth tens of thousands of dollars or more ... (With the unique system we'll teach you, many clients can pay high monthly fees for 5 years or more!)

• Why the single most common (and devastating) coaching mistake can be solved in just a few minutes...once you know what we reveal in the first 3 minutes of this module...

• How to design your perfect internet lifestyle...while handling as many clients as you want (See how to set boundaries with clients while keeping your energy at max)...

• Exactly what to say to a client who abuses your time by showing up late or keeping you overtime on the phone...It’s gentle, keeps the client relationship, and solves the problem with almost no effort!

• The "no-sweat" "no-brainer" way to collect payments for coaching...eliminating virtually all payment issues and collection hassles in one shot...

• How to apply the simple "authenticity question" to instantly target the right clients... so you’ll create predictable results in their lives! (The biggest frustration in coaching is when you accept clients you can’t help)

• 3 secrets to claiming your dominant leadership position in a market...and how EVERYONE, including you, has at least 2 or 3 unique positions available to them no matter what they think! (You don’t have to be the ultimate expert ... you just have to get results for your clients)...

• Why turning away a majority of your potential clients can add big dollar signs to your practice...your competitors won’t have a clue why you’re making so much money! 

• How to use the "ice cream cone" strategy to attract dozens of high paying clients, primed to work with you without a hard sales pitch... our little tweaks make it look effortless...

• WARNING: MASTERMIND GROUPS DON’T WORK IN MOST MARKETS unless you’re selling to business owners AND you already have a humungous list of customers!  There’s a better way to quickly and easily fill your practice for the brand new coach which works in 99% of markets! 

• Why beginners can use the "ATP" rule to quickly jump past more experienced coaches...even if they’re new to marketing (In fact, the less you follow what coaching "experts" tell you, the faster you’ll establish a winning practice)...

MODULE #3: Coaching for F-A-S-T Action Results!

MODULE #4: Best Practice Coaching Skills for Better Client Outcomes

MODULE #5: Pricing and Packaging for Maximum Income

• Why 95% of coaches get stuck in the commodity pricing trap...creating a ceiling on their current and future income. (One simple change allows you to charge what you’re really worth!)...

• An ingenious pricing strategy proven to attract virtually all the fence sitters (this strategy works with even a tiny 300 person email list)...

• How to avoid energy-sapping clients produced by low priced coaching: See how to guarantee yourself clients who'll take your advice seriously! (Even experienced coaches throw up their hands and quit after making this common mistake).

• The vast majority of coaches never figure out that "Free coaching sessions" are keeping them BROKE...and yet the solution to attracting pre-qualified and pre-paid clients is easy!

• How to use the "comparison price" model to close more clients at a higher price without feeling like a salesperson (this subtle under-the-radar technique makes YOU the only natural decision)...

• There are multiple kinds of guarantees ... when using a better-than-money-back guarantee is profitable  ... and when NEVER to offer a guarantee at all (unless you want to lose your shirt!)...

• How to easily and effectively get 4 times as much money from affluent clients in your market by using a little known application of the 80/20 rule...   

• Exact step-by-step instructions on how to price your coaching based on your client's demographic,—(hint: b2b and b2c are completely different!)—how specialized you are in the market, and what results you can promise...

• The truth about "email lists":  See why you don’t need thousands of people on your coaching list to be profitable! (Doberman Dan sold out his first group coaching program to an email list of less than 400 people)

MODULE #6: Magnetic Client Attraction Secrets

Our Million Dollar Coaching Toolbox
(Consider This Our Shameless, Red-Faced Bribe to Make Your Purchase
a Complete and Utter No-Brainer... But Only If You Act TODAY!)

In addition to all the training above, you’ll receive the best of our COACHING TOOLS in this complete Million Dollar Coaching Toolbox.  These include coaching contracts, online marketing cheat sheets, common coaching mistakes, and a step-by-step guide specifically for your clients on how to write concise emails (and better organize their questions before each session): 

• Client Guide to Concise Email Questions:  Mister X used to spend hours buried in client email each day, even going so far as to hire someone to summarize emails he received before reading them. But then he developed this simple, polite set of instructions he required his clients to follow before sending him a question, and the smoke suddenly cleared.  (Considering this one tool can very well save a busy coach HOURS each and every day, it's probably worth the price of this course all by itself!)
   

• 3 Coaching Assignments PROVEN to Work: Dr. Sharon Livingston joins Glenn in this step-by-step audio and cheat sheet.  Sharon has personally spoken to over 60,000 consumers as a coach, psychologist, and focus group leader for Fortune 500 companies.  Together they share 3 fun exercises you can use immediately to help your clients reach breakthroughs in their life or business (yes, each of these unique exercises can be used by both life coaches, business coaches, and executive coaches in any market).

• Coaching Versus Psychotherapy Guide:  Coaching and Psychotherapy have one thing in common... they're both about people helping people.  But beyond that, there are a LOT of minefields and pitfalls you can fall into if you don't make the difference clear to your clients.  This simple one page guide—including specific, kind words you can use to explain the distinction to your clients—solves the problem and is a real lifesaver!

• Self-Confidence Cheat Sheet for Coaches:  One of the biggest differences between successful coaches and those who struggle and flounder is CONFIDENCE.  Yet it's also one of the most difficult things to wrap your head around, because it has nothing to do with "rah rah" cheerleading sessions or self-affirmations.  Confidence is derived in the coaching profession from a core set of counter-intuitive principles (and of course from seeing client success).  Glue this one page cheat sheet to the inside of your eyelids and you'll have an instant confidence boost whenever you need one!  (OK, so don't really glue it to the inside of your eyelids... but you might want to!)

• Telephone and/or Skype Coaching Skills:  If you want to work with clients from all over the world—and why wouldn't you!?—understanding how to create intimacy and attention without face to face contact is essential.  Yet there are several simple things which can obliterate your emotional connection with clients that MOST coaches completely ignore.  Just keep this by the phone or computer and you'll be fine!

• 12 Common Coaching Mistakes:  Here's the thing about coaching... everyone thinks they can do it until they try.  "Hey, I'm great at talking to people, and people like me.  I can do this!"  Then reality hits... it's a LOT more difficult to convince people to give you time and money to talk to you.  Especially on an ongoing basis.  And this creates a "wall of illusion" which keeps a lot of coaches out of the game.  Yet there are 12 simple mistakes most beginning coaches make which makes clients run for the hills. Discover and quickly absorb all twelve of them in under an hour, saving you literally months—if not years—of frustration!

• Sample Contract For Writers: Part of the marketing systems we teach you to magnetically attract all the high paying coaching clients you'll ever need involves emails and "content gifting."  Many coaches may wish to develop these materials themselves, but if you're going to hire a write to do it, make sure you get them to sign a contract first so it's clear who owns it!  (Important Note: because we are not attorneys, this is NOT to be construed as legal advice.  We can't promise our contract legally secures your copyright, we just thought you'd like to start with the ones we use ourselves)

• Sample Coaching Contract:  When you work with ongoing clients, it's important to have a clear set of expectations and responsibilities.  It's also critical to cover your liabilities.  (Important Note: here too, because we are not attorneys, this is NOT to be construed as legal advice.  We can't promise our contract legally protects you, we just thought you'd like to start with the one we use ourselves)

• How to Choose Your Coaching Niche Cheat Sheet: The one advertising mistake that literally prevents 90% of all coaches from making a living (and realizing their potential) is ... advertising as a general coach!  Tap into these 7 underground strategies for finding clients with money...ready to hire you as a coach. 

• 15 Coaching Delivery Mechanisms:  Most coaches paint themselves into a corner when they think about actually delivering their coaching.  In person, phone, Skype, and maybe email.  But did you know there are FIFTEEN ways you can deliver your coaching services?  And that some of them offer extraordinary leverage!?  After you read this cheat sheet you will!

  (I'll tease you with ONE right now... in my group webinars I find that out of every hundred paying members, only ten show up live, and only ONE wants to talk to me out loud.  That's a leverage ratio of 100 to 1!  It means that I'm getting $3500 for everyone I actually talk to in these 90 minute events, even though THEY are only paying $35 themselves.  I hope you can see the potential!)

• Create Your F-A-S-T Action Coaching Model: Unlike some coaching systems where the authors just blather away for an hour and then expect you to be able to implement what they said, you'll find we actually PLANNED OUT AND MAPPED each and every module.  That's why it was easy for us to deliver this two-page cheat sheet for the most critical part of your coaching business... how to create your F-A-S-T action coaching model!  REMEMBER:

  The F-A-S-T action coaching model is what can empower you to earn a full time income on a TINY but relevant list...It's what let's you convert coaching prospects to paying customers without causing the most common objections.  In a nutshell, it obliterates purchase resistance!

• Magnetic Client Attraction Cheat Sheet: Similar to the above, but focused entirely on implementing the marketing system for your F-A-S-T action coaching model.  Plug n' play, man, plug n' play!

• Comparison of the 5 Best Coaching Models:  This is a one-page cheat sheet we created in case you ever feel tempted to try a model other than the Signature F-A-S-T action system.  And as crazy as it sounds, once you read this, you'll be about as likely to want to use another model as you would be to pour hydrochloric acid on your genitals.  (Hey, it might sound interesting, but in the end, it burns, man, oh does it burn!)

•  Your Coaching Funnel Cheat Sheet:  Most coaches fail because they don't have a stair step SYSTEM for gradually working prospects up the ladder to becoming regular paying clients.  Put this info-graphic and one page cheat sheet on your wall as a constant reminder to keep you on target as you build your marketing funnel!

You’ll want to print this toolbox out and keep it as a quick reference guide for building your own highly profitable (and emotionally satisfying) coaching practice from home.   In total these tools and cheat sheets represent over 100 years of our combined experience in coaching, marketing, and communication skills.  Many of the individual tools (the "Client Guide to Concise Email Questions", for example) took years of experience to develop all by themselves, yet you can instantly benefit from reading a simple page.

But, it gets even better...

You Risk Nothing By Saying "Maybe"
You Risk Everything By Saying "No"

You have a critical choice to make today.  You can choose one of two paths.

You can take advantage of the years of practice, experimentation, and implementation we've used to get this coaching formula just right in our own businesses and with our clients...and find the perfect advertising materials to successfully sell out our own coaching programs.

You can try it all out with zero risk to you...and our Double Confidence guarantee removes all risk if it's not the right solution for you for ANY reason (or no reason at all).

Or you can go it alone.  You can continue to do what you've been doing...always hoping for a better result.  Maybe some expensive certification course will be the answer.  Or perhaps a new social media strategy will work.  Hope is often enough to push people forward for years, but take it from me, the grey hairs come no matter how much you hope they won't.

The decision is clear.  Either continue what you've been doing or take the step you know leads to confidence... confidence that the actions you're taking daily are leading you to the practice of your dreams...

To a financially rewarding, emotionally fulfilling, coaching practice ON YOUR TERMS.  With a clear plan and concise steps to achieve it.

Don't waste one more day in confusion and indecision.  Make the decision for clarity and purpose today.

Sincerely,

Glenn Livingston, Ph.D.
CEO, Psy Tech Inc.

PS - Your Experience Is Worth More Than You Think!  There's a red-hot market of clients out there searching for answers... and they're willing to pay you what you're worth when they're convinced you can help them!   What's more, when people perceive you as a real expert, they'll not only pay good money for your help, but they'll work with you on your schedule, at your convenience. 

Now, ... some people wonder whether they really have expertise worth paying for.  You can't fake expertise (and I wouldn't want you to)...BUT much of what YOU consider COMMON knowledge is probably UNCOMMON knowledge to everyone else.   To them, uncommon knowledge is worth paying for! 

PPS - You Have Much Less Competition Than You Think!  Some people are afraid of the competition in the coaching business.  And they'd have good reason to be IF they planned on presenting themselves as a generic commodity (e.g. "a life coach") or IF they believed their target was anyone who could fog a mirror, like most coaches seem to these days...

But the truth is that each client wants a coach CLOSELY MATCHED to their specific needs.  And because 90% of coaches really haven't a clue about how to present themselves (in fact, most avoid marketing like the bubonic plague), most clients are very confused about how to select one.  In fact, if you took all the ads you could find for coaches and laid them out on a table, you'd hardly be able to tell the difference between them.

And that's a good thing for YOU because, if you'll only learn the right way to present and advertise, ...it really won't take much to outshine your competition.  That means that your potential to enjoy a more peaceful and financially lucrative way of life is much greater than you might think!

I firmly believe that if you put even a fraction of the time into learning how to MARKET yourself as you do into learning coaching skills...  you'll find yourself among the 5% of coaches who can pick and choose their own clients, write their own ticket, and liberate their money-making power!

PPPS: Even the greatest coach in the world can quickly go broke without a constant stream of clients.  In this field you either master the art of getting clients or  you disappear.  It is a huge problem that needs to be overcome quickly just to survive.  When your costs creep beyond your cash flow, your future becomes uncertain.  And as we discussed above, worrying about money is a BIG problem in coaching, because it's hard to listen to your clients when you're worried about your rent!

Getting clients was something I had to master quickly when I started my own practice in 1991.  It's also something I had to deal with in two of my 7 figure marketing consulting firms.  (We've worked with dozens of Fortune 500 companies).  I was extremely successful in both of these endeavors without the help of the internet. But now, there's a much better way!  A way for you to get a dependable, reliable, predictable, and steady stream of clients and income, month in and month out!

If you've got all the clients you want (and all the coaching skills you'll ever need), there's no real reason for you to sign up.  But for the rest of us, don't you owe it to yourself to learn the secrets to a lucrative and emotionally satisfying coaching practice today?

What My Clients and
Colleagues Are Saying...

DISCLAIMER: It would be unreasonable to assume you'll get the same explosive growth as the clients on this page (and as we did ourselves) because of their/our unique backgrounds and resources. However, it CAN and does happen!   And when you see how much value is packed into this—at such an incredibly low price—you'll probably agree you'd be risking a LOT more trying to build your practice without us.  Especially given our "put your money where your mouth is" DOUBLE YOUR MONEY BACK GUARANTEE.

"Hi, Glenn!  I hope you're well, and that it's a bit less hot in New Hampshire than it has been "down south" in Great Barrington. 

I'm writing to tell you that I will be mailing you your payment for $500.00 tomorrow, and I wanted to give you some feedback based upon our consultation, and having to do with your fee. 

I'm not sure if you're aware of it, but when we had our consultation you invited me to sort of try out your advice, and if I found it worthwhile, to consider paying you your consultation fee. 

This was sort of a money-back guarantee in reverse, or something like that!  Or, maybe like the Japanese, where you only pay your doctor if he cures you.  Well, I've been "road-testing" your suggestions, following up on your leads, and reading your recommended reads. 

I have to tell you, Glenn, that, based on how I have already improved my revenue stream, the ideas I have for Mike's business that will EASILY lead to 10's of thousands of extra dollars in increased business (not to mention repeat business from those customers), and the increased confidence I feel from having built my knowledge base, plus the money I have AVOIDED spending by recognizing the "pulls" of the social laws of reciprocity, etc., YOU ARE A BARGAIN! 

You're definitely not charging enough, you can tell people I said so, and I'll pay you twice the price in the future when you help me again.

With my most sincere appreciation,

Jan Stefanacci, "The Coach's Coach"
Great Barrington, MA 01230
(413) 644-9827

"In the 30 days after my new offer and landing page launched, I blew away my previous best [...] month by a little over 325%. $3,500 vs. $11,500. Next month I expect to be near $20,000. Thanks again Glenn!" - John Fox

DISCLAIMER: It would be unreasonable to assume you'll get the same explosive growth as the clients on this page (and as we did ourselves) because of their/our unique backgrounds and resources.  However, it CAN and does happen!   And when you see how much value is packed into this—at such an incredibly low price—you'll probably agree you'd be risking a LOT more trying to build your practice without us.  Especially given our "put your money where your mouth is" DOUBLE YOUR MONEY BACK GUARANTEE.

 "Dan, those punk phonies are so enchanted with their own aroma that they never deliver the goods. You, on the other hand, are the real deal. What’s more, you actually CARE about your clients making a good living. One of my favorite things about you is that you find what is special about the client and their product, and polish it up to become a star. You’re damn nurturing, for a manly man. It’s wonderful."
Julie Brumlik - www.dremu.com

"You really went above & beyond the call of duty with your protégé program. I’ve paid triple what your program cost to another coaching program, and didn’t get half the one-on-one interaction with the coach as I did with you. Dude you rock!"
Keith Goodrum - Pearl River, NY

"As a copywriter, when anybody who’s worked with the late, great Gary Halbert one-on-one speaks up, I listen hard. So when I learned Doberman Dan Gallapoo was offering a Protégé program, I couldn’t get to the signup page fast enough. And he way over-delivered. Because what I got from Dan went beyond crucial, behind-the-scenes info you’d never find in any book; I also got the inspiration to take real action that has put cold, hard cash in my pocket."
Ben Johnson

"Hey Dan, thanks for guiding me through the maze of kitchen table entrepreneurship. I can’t believe how simple it seemed by the end of it. Not that I think it’s going to be easy, but I’m actually more worried that I missed something. Surely there’s some kind of trial where I have to run naked over broken glass (or is it roll?), fight a dojo of ninjas, and move burning cauldrons of coals, branding my forearms with the images of Google adwords and Dan Kennedy? Assuming I’m getting a pass on the initiation, I now have a realistic path to growing my own business, and enough understanding of the mechanics that I just don’t think I can fail. The worst that can happen is that I test something else. Simple as that."
Sheridan Randolph

"Dan didn’t overload us with a ton of info and leave us overwhelmed and confused on where to start. Instead he focused on the most important essentials that really matter, and put it together into a simple step-by-step, A-to-Z process that he guided us through. From generating raw ideas and market research, all the way through testing and rolling out the project, and the essential steps in between...Thanks to the clarity and focus I gained from Dan’s guidance, I made significant progress during these 8 weeks that would probably have taken me several months longer if not for this coaching program."
Jerry Yeo

"Doberman Dan sold me a kitchen table entrepreneur course, and I was hoping to make an extra couple thousand dollars a month. What Dan didn’t say in the sales copy was that he would open my eyes to million dollar business opportunities everywhere I look. My life will never be the same after having crossed paths with Doberman Dan."
Dean McNamara - New Zealand

"I just want thank you for all your help with my first product! There is no way I could have done it without you. I can’t believe we got it up and running so fast, I wouldn’t have believed it myself. Looking back, there were a bunch of things you helped me avoid that would have cost me a ton of time and money. Thanks for that too!You are the greatest mentor I have ever had, hands down. Thanks, my friend."
John Yost

"Very few people (and especially ‘gurus’) have your real-world marketing chops, the money-on-the-line experiences, the ‘what works/what doesn’t knowledge that comes from both personal loss and large profits."
Loyd Walker